Economic Moat Business Definition + Examples

what is a moat

Similarly, a company having a license to do a specific type of business can be considered a MOAT as well. Similarly, Page Industries is so well optimized in the production of inner wears. In the dictionary, a moat means a deep and broad dug that surrounds and protects a castle. Some consider excellent management as MOAT, whereas others consider growth and a better business environment as the MOAT for the business. However, suppose you develop and patent a juicing technology that allows you to get 30% more juice out of the average lemon. This would have the same effect of reducing your average cost per glass of lemonade.

The outer moat of a Japanese castle typically protects other support buildings in addition to the castle. Hence, the Apple product users tend to be some of the most loyal customers, which directly coincides with more long-term recurring revenue. For Apple, not only is it expensive for customers to switch to a different product offering, but it is difficult to escape the so-called “Apple Ecosystem”. The more difficult it is to switch to a rival offering – either due to monetary reasons or convenience – the stronger the moat is around the incumbent, or, in this case, Apple.

Adam received his master’s in economics from The New School for Social Research and his Ph.D. from the University of Wisconsin-Madison in sociology. He is a CFA charterholder as well as holding FINRA Series 7, 55 & 63 licenses. He currently researches and teaches economic sociology and the social studies of finance at the Hebrew University in Jerusalem. European colonists in the Americas often built dry ditches surrounding forts built to protect important landmarks, harbours or cities (e.g. Fort Jay on Governors Island in New York Harbor). Moats were developed independently by North American indigenous people of the Mississippian culture as the outer defence of some fortified villages.

A wide economic moat is a type of sustainable competitive advantage possessed by a business that makes it difficult for rivals to wear down its market share. The term economic moat was made popular by the investor Warren Buffett and is derived from the water-filled moats that surrounded medieval castles. The wider the moat, the more difficult it would be for an invader to reach the castle. Moat analysis is at the heart of understanding competitive advantage and sustainability in the business world. Assessing a company’s moat, which encompasses factors such as brand strength, cost advantages, network effects, technological superiority, and distribution capabilities, is crucial for investors and business leaders alike.

  1. Excellent examples of these can be found in Newport, Rhode Island at Miramar (mansion) and The Elms, as well as at Carolands, outside of San Francisco, California, and at Union Station in Toronto, Ontario, Canada.
  2. Moats separating different elements of a castle, such as the inner and outer wards, are cross ditches.
  3. A mizubori (水堀, 【みずぼり】, lit. “water moat”) is a moat filled with water.
  4. The term “moat” originally referred to the ditch surrounding a castle, designed to keep invaders at bay.

Examples of moat in a Sentence

A company’s moat is the combination of factors that set it apart from competitors and create a barrier to entry. Moat analysis is the method used to understand and evaluate a company’s competitive advantage. A good example of a competitive advantage would be a low-cost advantage, such as cheap access to raw materials. Very successful investors such as Buffett have been adept at finding companies with solid economic moats but relatively low share prices. The concept of moat analysis was popularized by one of the world’s most renowned investors, Warren Buffett. He emphasizes the importance of a company having a strong moat when making long-term investment decisions.

This time, your competitors will have no way of duplicating your methods, as your competitive advantage is protected by your patent. In this example, your economic moat is the patent that you hold on your proprietary technology. In this case, if your lemonade company was a public firm, your common stock would probably outperform that of your competition in the long run. Switching costs are another type of economic moat, which makes it very time-consuming and expensive for consumers to switch products or brands. Autodesk Inc. offers various software solutions for engineers and designers that are very difficult to learn.

This reduces overhead costs in areas such as financing, advertising, production, etc. A wide economic moat can be caused by several factors that might make it difficult for other businesses to steal market share. These factors may include high barriers to industry entry, or the business with the moat might own patents on several products that are essential to providing their particular product or service. Moat refers to the competitive advantage belonging to a particular company that protects its profit margins from competitors in the market and other external threats.

The father of economic moats

A distribution moat is formed when a company possesses an extensive distribution network or a specialized supply chain. This can make it challenging for competitors to match the distribution capabilities. Creating a distribution moat involves efficient logistics management and the ability to sustain growth. In today’s fast-paced business world, maintaining a competitive edge has become increasingly challenging. However, some companies seem to thrive in even the most competitive environments.

As explained, in the Coca-Cola system, as the company enters new markets, as a go-to market strategy, it will control most of the operations. Anything that gives a company an edge or advantage over others is a moat. Consider DMart or Avenue Supermarts, which can generate such a volume of sales that they can negotiate the lowest prices from its vendors, resulting in low-cost products in stores.

Cost Moat

Simply put, moats in business refer to the unique, differentiating factors that cannot be easily replicated nor imitated by competitors. Those factors combined are all part of your business model recipe, and it often becomes evident only in hindsight. What’s left is a lot of business experimentation, a strong long-term vision. This sort of blitzscaling mode can help companies gain market shares quickly, in markets that are new, but are becoming hot from an investing standpoint.

what is a moat

It was estimated that earliest construction began in 800 and continued into the mid-15th century. Get instant access to video lessons taught by experienced investment bankers. Learn financial statement modeling, DCF, M&A, LBO, Comps and Excel shortcuts. The more efficient a company can convert its operating cash flows into free cash flow (FCF) – i.e. FCF conversion and FCF yield – the more cash flows are available to use to obtain a higher return on invested capital (ROIC).

what is a moat

Economies of scale

An Economic Moat is the competitive advantage belonging to a particular business that protects its profit margins from competitors in the market and other external threats. A network effect moat occurs when a product or service becomes more valuable as more people use it. This phenomenon is particularly common in platform-based business models. Social media platforms, collaboration tools, and online marketplaces are prime examples. The challenge is in initially attracting and growing the user base to reach a critical mass where the network effect becomes significant. Moat, a depression surrounding a castle, city wall, or other fortification, usually but not always filled with water.

Market moats are about business defensibility

After the creation of those products, Apple’s economic moat has consisted of its marketing, its design, and its user-friendly interface. From an investor’s view, it is ideal to invest in growing companies just as they begin to reap the benefits of a wide and sustainable economic moat. In this case, the most important factor is the longevity of the moat.

Their effects are much more easily observed in hindsight once a company has risen to great heights. The final KPI that we’ll discuss is the free cash flow (FCFs) of a company, which is directly tied to the company’s capacity to spend on growth and re-invest into its operations. If a company consistently has a better margin profile than the rest of the market, then this is typically one of the first signs of an economic moat. The creation of an economic moat helps fend off competition – albeit, all companies are vulnerable to disruption to some extent.

Companies with economic moats more often than not have higher profit margins, which are a byproduct of favorable unit economics and a well-managed cost structure. Warren Buffett’s moat analysis approach serves as a valuable guide for investors. The stronger a company’s moat, the higher the likelihood of long-term success. Moat analysis not only reveals a company’s current competitive advantage but also its potential for future growth. Where in economies of scale the company gains in what is a moat efficiency and profitability as it grows (it lowers its per cost unit).

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